The martial arts are competitive, and not just during competitions! Martial arts schools have always faced an uphill battle in getting and keeping students, and they need to press every advantage to draw people in.
As it turns out, traditional ways are the best ways! Signage continues to prove itself as the perfect advertising medium. From temporary banners to eye-catching window decals, signage is a versatile tool that boosts your school’s visibility on a local and regional level. Explore four ways to use signage to advertise your martial arts school.
1. Outdoor Banners
Outdoor banners are great, long-lasting, and affordable for grabbing the attention of passersby. Banners are large, vibrant signs that you can strategically place in high-traffic areas around your community, indoors or outdoors.
For instance, hang a banner outside your school, at local community centers, or near popular shopping areas. Remember to keep the message simple yet compelling. Highlight special promotions, upcoming events, or unique features of your school.
The goal is to entice potential students with a bold and clear call to action. Another great thing about banners is that if you print them on vinyl, you can tote them anywhere and they will stand up to rain, sunlight, wind, and other weather.
2. Sidewalk Signs
Sidewalk signs, also known as A-frame signs, are portable and customizable. Place a sign right outside your martial arts school to attract foot traffic, or take it anywhere else where you’re giving a talk or putting on a demonstration. They are especially useful for promoting daily classes, special deals, or free trial sessions.
Sidewalk signs are low-cost and easy to update, so you can frequently change the message to keep it fresh and relevant. Make sure the text is large enough to read from a distance, and use bright colors to catch the eye. You’ll get the most out of temporary signage when you make it versatile.
3. Window Decals
Want to create a striking display for your studio’s windows? Talk to your printer about window decals. They’re excellent for advertising at the front of your martial arts school.
Adhesive graphics will display everything: your school’s logo, class schedules, student testimonials, and images of you and your best students demonstrating techniques.
Window decals are visually appealing, durable, easy to install, and professional-looking. Give potential students an exciting glimpse of what they can expect!
4. Posters and Flyers
This article in no way shames using the Internet and digital marketing—if you don’t, you might as well not be in business! While digital marketing is crucial, posters and flyers still hold significant value in drawing people to your school and website. Create posters with striking images of students in action.
Distribute them at local businesses, community bulletin boards, and public spaces. Include essential information on the benefits of learning martial arts, class schedules, and contact details. Adding a QR code that links to your site or social media also makes it easier for interested individuals to learn more.
